What is Search Generative Experience?
Google’s Search Generative Experience (SGE) employs generative AI to swiftly deliver concise answers to user queries. It condenses top search results into a single snippet at the page’s outset, offering topic overviews sans the need to navigate individual web pages.
How to enable generative ai google search
You must have following to use SGE:
- You age should be at least 18 or above age
- A google account
- Chrome browser
- You are browsing from any of 120 countries where SGE is rolled out
Follows these steps to use SGE in your Chrome browser
- Sign in your google account in your browser
- Go to Google Search select the lab icon located at top right e.g.
- Turn on SGE as shown in the image
And when you will apply any search, you will see the result as below:
Impact on Search Result
Google’s Search Generative Experience (SGE) can impact organic traffic by changing how Google displays search results and emphasising user intent more. However, by optimizing your website for SGE by focusing on user intent, optimizing for voice search, prioritizing mobile optimization, embracing visual search, and staying up-to-date with algorithm changes, you can improve your website’s SEO and potentially maintain or increase your organic traffic
How to Optimize for SGE
Optimizing for Generative AI (GAI) is a relatively new concept. However, there are a few steps you can take to optimize your content for GAI-generated text
- Use clear and concise language: GAI models work best with simple language, so make sure your content is easy to understand.
- Use structured data: Structured data helps GAI models understand the context of your content and can improve the accuracy of the generated text.
- Focus on topical relevance: GAI models are trained on specific topics, so it’s important to focus on topical relevance to ensure that the generated text is accurate and relevant.
- Use high-quality sources: GAI models learn from the data they are fed, so it’s important to use high-quality sources to ensure that the generated text is accurate and reliable.
- Prioritize User Experience: With SGE, Google is emphasising user experience more. To prepare for this, ensure your website is fast, mobile-friendly, and provides a seamless user experience.
- Stay Up-to-Date with Algorithm Changes: Google’s algorithms constantly evolve, and SGE is no exception. Stay informed about algorithm updates and adjust your SEO strategy accordingly.
- Test and refine: As with any optimization strategy, it’s important to test and refine your content to ensure it’s optimized for GAI-generated text. This may involve tweaking your content, experimenting with different types of structured data, or using different sources to improve the accuracy of the generated text.
By following above tips, you can optmize your website for Google SGE and ensure that your website remains visible and relevant in the changing search landscape. Remember to stay informed and adapt your SEO strategy to optimize the evolving search experience.
